Yunhui Packaging 
First, why are people attracted to the packaging?
In order to protect their nutritional ingredients without deterioration, most cosmetics use and opaque bottle with better light avoidance. For the two -layer shell, that is, it is a plastic bottle that is sheltered, and the transparent acrylic is packaged outside. After a period of sales, the designed packaging products are sought after by a large number of people, so this design is widely used: some use the material with better light -absorbing materials, and the lid is designed as transparent materials.
Another factor affecting cosmetics packaging is color. The packaging color on the market is colorful, there are all kinds of types, which provides consumers with a lot of choice opportunities. One more thing is to use color to distinguish the different series of this product, such as: ordinary young users , The color is relatively young, there are orange, light blue, pink, etc.; And women with high spending power design are generally dark, dark purple, black, etc. These colors can reflect women’s noble nobles. temperament.
Second, the design types of packaging
The shape of cosmetics can be described as the top priority that product designers need to think carefully, because it is the first impression to consumers. Most of our daily skin care products are cylindrical, but the appearance of makeup products is relatively changeable. Each year’s limited models will work hard in shape and color, but in fact, its original product composition and technology technology have not changed. Merchants have seized this consumption psychology: like the psychology of makeup with novel appearance and limited amount of collection, so these limited models are sold hot every year.
Then let’s study the modeling design of these products. Let’s talk about the design of blush. The traditional blush design is basically a solid red powder, and a square or circular packaging is covered outside. The well -established design, when you see such products, many people start from its practical perspective. And now the blush products designed the original powder into the shape of the petals. We all know that most of the flowers are red, so this just coincides with the color of the blush. Design its shape into the shape of the flowers, we will feel its beauty visually. Secondly, when we use it, it is like drawing on the face with the color of the natural plants with petals, bringing a pleasant feeling to users. This is worth thinking about and learning by our designers. It not only has the actual function of the product, but also has a higher -level experience experience brought by customers. Such product design will attract more consumer groups to buy.
On the contrary, the outer packaging design of some products is simple style. It designs the product’s packaging into a transparent form, and it does not add any decoration except for the brand label. It also designed the label as a low -color tone to match its overall style.This design is more suitable for groups that like simple and clean styles.There are many types of packaging, and the packaging of some products is extremely characteristic. Therefore, consumers like to give it a name with packaging characteristics, such as: “small bulbs”, “Little King Kong”, “Little Brown Bottle”, etc.Remember that the product has remembered its packaging. Such a marketing method is achieved through its appearance design.We are simply roughly divided into skin care products and makeup. These two design styles can be described as very different: makeup products pay more attention to good -looking, and the lighting of the store and lighting.The effective ingredients and publicity concepts of the product are designed to design its appearance.So let’s study the shape design of skin care products: Most of the products on the market are cylindrical, square bottle or cans, which can give the product a sufficient volume to store its liquid or solid.The reason is that its outer packaging is as high as hundreds of outer boxes and packaging costs, and the internal design of some packaging is vacuum, in order to keep the paste not pollution and oxidation by air, reduce the addition of preservatives and then reduce the addition of preservatives.Stimulation of skin.
The same is true, and some other product merchants use this principle to design the product into a pressure pump head. The convenience of this is that the amount of dosage can be grasped. The amount of each pressing merchant will be designed to apply the amount they need.However, the disadvantage of such products is that the paste of the pump head is residual on it, and consumers need to use themselves to clean themselves next time. However, its advantages are that the paste in the bottle is relatively clean and hygienic.significance.
Then, the new dropper -type bottle design came into being, and the capacity of the dropper was also fixed.It is convenient and fast, but every time this design is used, the entire bottle of paste is exposed to air to cause more pollution, so such product packaging design merchants generally limit users to use within a certain period of time, otherwise the paste will be used, otherwise the paste will be used, otherwise the paste will be used.The active ingredients will oxidize and lose its effect.The base makeup products in makeup are more convenient and comfortable. In order to meet the market demand, merchants produced air cushions and other utensils and are equipped with mirrors. They are delicate, small and convenient to carry.The texture of the surface is designed with polarizers on the surface, and there are many colors from a certain angle.And some designed frames are metal texture, which can greatly improve the beauty of the product.This kind of product is not only how good the actual effect it brings to consumers, but also the experience and feelings during use.Bringing a pleasant mood to customers, she passed from the favor of this product to the favor of this brand.
Third, the improvement direction of packaging
The problem we have to consider is the problem of the utilization rate of product packaging. Although the packaging can bring us a sense of joy on the surface, its actual utilization rate is not high, but it has played a role in decoration. The use of packaging waste has also become a problem that we need to solve, such as: transparent bottle we can change into decorative vases after the transformation. Value can be used again.
In the future, I think these cosmetics packaging can be improved slightly, so that its utilization rate can be higher to achieve the effect of secondary utilization. The inside of the instructions of the product can be used to save the paper of the instructions, which is more environmentally friendly, and such an outer packaging can be designed to be torn and folded into a book along the dotted line. This greatly improves the use of paper. Rate. Then, the internal packaging can be designed to be layered, the outer layer can be designed aesthetic and novel, and the internal packaging can be designed as a replacement. In this way, we save the cost of the original bottle and solve the problem of waste.