Yunhui Packaging 
With the improvement of people’s consumption level and the enhancement of consumption capacity, the production and sales of cosmetics washing supplies have developed unprecedentedly, and market competition has become more and more intense. One place is a lot of effort to work hard on the packaging of cosmetics washing products. It requires high -quality packaging materials to increase its value. Therefore, the packaging forms of modern cosmetics is diverse and exquisitely decorated.
First, due to the rapid improvement of plastic bottles in design and decoration, material selection, molding process and technology, the application of cosmetics and washing products packaging is becoming more and more extensive.
1. Pay attention to packaging marketing design
Consumers are different in their shopping psychology due to their age, gender, occupation, culture, and high level. Therefore, different packaging design strategies should be determined according to the differences in product positioning and consumer groups. First, a series of packaging, detergent, especially shampoo, often forms a series of products with different functions. The patterns are completely the same and only show different functions with different color cups. For example, Piaorou’s “Shouwu Black Hair” bottle is black, giving people black hair and shiny hair; “moisturizing and removed dandruff” is emerald green, giving people fresh visual fruit. The second is a combination, that is, the products of related uses are concentrated in a large packaging bag at the same time. Shampoo and hand -wash or shower gel and facial cleansers are sold in a transparent small handbag. The price is slightly cheaper than single -piece products. Establishing analog shelf, testing the beauty of packaging design is a commonly used book that Baohao Company, which is worthy of reference by domestic enterprises.
2. Diversity of plastic bottle specifications
Due to the intensification of the cosmetics market competition, the investment in cosmetics packaging is getting too and more. For low -end cosmetics, in order to meet different needs, the capacity of the packaging container presents diversity to facilitate the choice of consumers. For high -end products, small -capacity containers are used to pack up to meet the needs of income people. Relatively speaking, the amount of shampoo and shower gel is more, and home improvement of 500 ~ 750ml is also common.
3. Diversity of plastic materials
The packaging of ordinary cosmetics and washing products is mostly based on high -density polyethylene HDPE. In order to meet the packaging requirements of different products, the materials selected by plastic bottles are also increasingly enriched.
Because transparent container allows consumers to clearly see the contents, the requirements of consumers have become wider and wider for transparent containers, and transparent polypropylene CPP is the main material that meets this requirement. A hot spot in plastic packaging at home and abroad in recent years. Compared with other transparent plastic resins, CPP is a new product with high quality and low competitive advantages. The highly transparent polypropylene container has good transparency and gloss, strong appreciation, and popular. For example, the herbal series of Ika Vinegar uses this type of container. Through the transparent bottle wall and hair milk, you can see the green oil grass images pasted with the back wall, which is pleasing to the eye.
The transparent PET plastic bottle has also become a packaging container such as today and cosmetics manufacturers. Such as Na Eris, Lan Moon, Kaimi, and Watsons, such as shower gels and brands, and skin care products, etc., are the first to use PET materials.
The PET bottle has the following characteristics: (1) The capacity model is wide, and the high -strength, highly transparent plastic bottles produced by stretching and blowing molding process can be used from tens of milliliters to 2 liters; (2) transparency degree Good luster, good plasticity, impact resistance and size stability, stable chemical performance, good gas resistance; (3) PET bottle touch is soft.
4. The application of the in -mold labeling technology improves the grade of packaging
The application of the in -mold labeling technology has been applied in foreign countries. The production and application of the internal labeling machine in the molding label and the production and application of the model in the mold have been very mature. In the form of packaging, traditional label packaging forms mainly include thermal contraction label packaging, non -dry glue label packaging, and direct screen printing label packaging. Compared with the traditional label packaging form, the advantage of the label in the mold:
(1) It plays a anti -counterfeiting role; (2) Improve the product grade, the label color is more vivid, and the feel is smooth; (3) simplify the production process process, which greatly improves production efficiency; Low, it will not be tilted and damaged, both have waterproof and oil -proof, oil -resistant, acidic and alkali, friction resistance, labels and products can be recycled at the same time, simplifying the recycling process, and taking into account environmental protection.
At present, there are more and more cosmetics and washing supplies manufacturers in China. One of the enterprises, all of which are currently using the internal plastic container in the mold. The application of the in -mold labeling technology in cosmetics, washing supplies, daily chemical industry and other industries will become wider and wider, and it is becoming more and more popular with consumers.
5. Some cosmetics use spray packaging and other packaging forms
The packaging of cosmetics is increasingly paid to the structural design and attachment design of the container, so that consumers are easy to hold and use in various environments. For example, cosmetics such as module and perfumes are often packed in spray packaging to facilitate quantitative use.
6. Application of green packaging materials
With the enhancement of people’s awareness of environmental protection and the introduction of relevant national environmental protection policies, the production of green environmental protection plastic containers with degradable functions will become a development trend. Through research, combining biodegradation technology with extruded plastic molding technology has developed a biodegradable plastic container. The technical performance indicators of this product meet the requirements of plastic container products. Bio -degradation function is in line with the national industrial policy of the country’s development of green environmentally friendly packaging materials. The products are used in the market and reflected well. It is currently being promoted on the packaging bottles of cosmetics, washing and other products.
7. Modified plastic container
In the raw materials of the production of plastic containers, adding a certain percentage of nano -materials can improve the physical and chemical performance of plastic containers, especially the corrosion resistance of blocking, chemical resistance, and ultraviolet resistance. It has been strengthened, and at the same time, it can reduce a certain cost, and the product is very competitive.
8. Antibacterial plastic bottle for development packaging
The use cycle of cosmetics, washing supplies and other products is generally long. During the process of repeated use, the surface of the container often has bacterial raw, which affects users’ physical health. The purpose of developing antibacterial plastic bottles is to inhibit the production of bacteria on the container. After development, we uniformly dispersed the inorganic metal antibacterial agent in the bottle -blowing raw material. After improving the blowing plastic process, the produced antibacterial plastic container has the characteristics of long antibacterial effects, antibacterial effects, and good antibacterial spectral characteristics. After testing, the product is more than 99 %. The products are very popular in the market. It can be widely used in the packaging of cosmetics, washing products and medicines.
Second, the packaging of cosmetics and washing products requires both protective, functional and decorative, which is the direction of future packaging development.
1. Multi -layer co -squeezing plastic technology
The packaging industry has always been committed to developing a packaging product that can effectively protect the quality of content and quality and meet luxury and novel appearance. Using multi -layer co -squeezing plastic technology, the produced plastic containers can meet the above two requirements, so that different performance and types of plastics are squeezed together. Once formed, the product integrates the advantages of each component material to meet high -end cosmetics, and meet high -end cosmetics. Washing supplies for obstruction. On the one hand, it is completely different from light and air to avoid cosmetics oxidation. On the other hand, by blending different types of plastic, it obtains wonderful visual effects and unique feel in appearance.
2. Development and design of green packaging materials
Many daily chemical companies have begun to pay attention to environmental protection issues, and also add environmental protection considerations in the choice of packaging materials, and consider whether these materials can be recycled. To develop green packaging, consider: (1) Pay attention to the development and alternative of packaging materials, develop environmentally friendly materials to replace traditional materials; (2) pay attention to the recovery and reuse of packaging waste; Commodity packaging is developing in “green packaging”.
3. Plastic bottle still occupies an important position
The advantages of plastic containers have always been light, strong and easy to produce. With the development of plastic technology, plastic products have obtained the transparent characteristics of only glass. PETG is easy to color, and after anti -W treatment, the transparency is still unchanged, and it is possible to gradually replace the glass bottle. Developing various functional plastic containers, such as anti -ultraviolet HDPE plastic bottle, etc., is also very promising for cosmetics and washing products. Pay attention to the use and development of new materials and new technologies, and meet the packaging of different grades and the needs of consumers.
4. The structural design and humanization design of the product should keep up with the needs of the product and have advanced consciousness
Pay attention to market research and understand the development trend of plastic bottle packaging and consumer needs. Put forward better packaging design views to better cater to consumers’ preferences. The products launched must be targeted. Only in this way can manufacturers be invincible in fierce market competition.
With the improvement of people’s living standards, consumers’ requirements for product packaging are also increasing. The market competition of cosmetics and washing products is not only the competition in the internal quality of the product, but the importance of product packaging seems more and more prominent. The development of plastic packaging containers of cosmetics and washing products is to develop and choose new materials, new processing technology, pursuing new shapes and humanized designs, thereby highlighting the novelty and elegance of the product, and improving the competitiveness of the product.