With the improvement of people's consumption level and the enhancement of consumption capacity, the production and sales of cosmetics washing supplies have developed unprecedentedly, and market competition has become more and more intense. One place is a lot of effort to work hard on the packaging of cosmetics washing products. It requires high -quality packaging materials to increase its value. Therefore, the packaging forms of modern cosmetics is diverse and exquisitely decorated. First, due to the rapid improvement of plastic bottles in design and decoration, material selection, molding process and technology, the application of cosmetics and washing products packaging is becoming more and more extensive. 1. Pay attention to packaging marketing design Consumers are different in their shopping psychology due to their age, gender, occupation, culture, and high level. Therefore, different packaging design strategies should be determined according to the differences in product positioning and consumer groups. First, a series of packaging, detergent, especially shampoo, often forms a series of products with different functions. The patterns are completely the same and only show different functions with different color cups. For example, Piaorou's "Shouwu Black Hair" bottle is black, giving people black hair and shiny hair; "moisturizing and removed dandruff" is emerald green, giving people fresh visual fruit. The second is a combination, that is, the products of related uses are concentrated in a large packaging bag at the same time. Shampoo and hand -wash or shower gel and facial cleansers are sold in a transparent small handbag. The price is slightly cheaper than single -piece products. Establishing analog shelf, testing the beauty of packaging design is a commonly used book that Baohao Company, which is worthy of reference by domestic enterprises. 2. Diversity of plastic bottle specifications Due to the intensification of the cosmetics market competition, the investment in cosmetics… There are many types of bottle cosmetics. The commonly used bottles are glass bottles and plastic bottles. The glass bottle is transparent and obstructive. Generally, it does not respond to the packaging. It is often used to install perfume and snow paste cosmetics. The decoration of the glass bottle is basically the form of a trademark, which is printed first and then pasted. The price of plastic bottles is cheap and good decoration is printed. Generally, the decoration is directly printed on the surface of the bottle. Most of the production date is directly printed on the surface of the bottle after filling. Both types have a certain market, but the market share of plastic bottles has increased year by year. Most of the anti -counterfeit and anti -counterfeiting of the pastoral shepherds are achieved by the characteristics of different types of bottle. The design of the two bottles is different, so it has certain anti -counterfeiting functions. Different bottles have anti -counterfeiting functions in terms of economy. From the perspective of economic anti -counterfeiting theory, the higher the price of the price, the better its anti -counterfeiting effect. The design of the alien bottle generally does not meet the requirements of economic design. For example, the oval design does not have a reasonable circular design. The cost of oval design is high. If the cost of imitation is also very high, the illegal people will be discouraged, so the alien bottle has the function of anti -counterfeiting. Different bottles also have relatively good anti -counterfeiting functions. Most different types of bottle are complicated, technical requirements for processing, difficulty in making molds, and imitation have certain difficulty, so the alien bottle has the function of anti -counterfeiting. The different types of bottle have the characteristics of bidding new innovation. The… In terms of their external shapes and packaging adaptability, most of the cosmetics are mostly presented as liquid, lotion or paste, and do not have a distinctive appearance. To show its product characteristics and brand characteristics, it must be achieved through exquisite and unique packaging design, and finally realize the promotion of sales. The current main use of cosmetics packaging container materials is plastic and glass. With the development and fierce competition of emerging markets, the increasing taste of people's life, the trend of the future cosmetics market will lead the cosmetics packaging market. 1. Existing packaging materials (1) Glass as cosmetics packaging materials Glass is a traditional packaging material. It is mainly divided into cosmetics: skin care products (cream, lotion), perfume, essential oil, nail polish, and small capacity. The capacity is rarely used on cosmetics. Its characteristics are: good chemical stability, non -toxic and tasteless, hygiene and cleaning, have no adverse effects on packaging, good obstruction. For example, whitening and nutritional cosmetics contain a lot of nutrients like food, but they are easily oxidized. This puts forward high requirements for the sealing of the packaging objects. The glass bottle is strong, which can provide good quality shelf conditions. It is easy to seal, and it can be tightened again after opening. Good transparency, and the interior is clearly visible, it is reflecting the glass bottle's thorough, pure, noble and elegant charm. The rigidity of the glass, large pressure resistance, internal pressure resistance, good molding processability, can be processed into a variety of shapes, add iron to the raw materials, cobalt and chromium coloring agents can be made into emerald green, dark green, light blue, amber, amber, amber Various colors of glass. Many perfume manufacturers favor their products with this container. For example, the Women's Perfume of BVLGARI in Italy,… First, why are people attracted to the packaging? In order to protect their nutritional ingredients without deterioration, most cosmetics use and opaque bottle with better light avoidance. For the two -layer shell, that is, it is a plastic bottle that is sheltered, and the transparent acrylic is packaged outside. After a period of sales, the designed packaging products are sought after by a large number of people, so this design is widely used: some use the material with better light -absorbing materials, and the lid is designed as transparent materials. Another factor affecting cosmetics packaging is color. The packaging color on the market is colorful, there are all kinds of types, which provides consumers with a lot of choice opportunities. One more thing is to use color to distinguish the different series of this product, such as: ordinary young users , The color is relatively young, there are orange, light blue, pink, etc.; And women with high spending power design are generally dark, dark purple, black, etc. These colors can reflect women's noble nobles. temperament. Second, the design types of packaging The shape of cosmetics can be described as the top priority that product designers need to think carefully, because it is the first impression to consumers. Most of our daily skin care products are cylindrical, but the appearance of makeup products is relatively changeable. Each year's limited models will work hard in shape and color, but in fact, its original product composition and technology technology have not changed. Merchants have seized this consumption psychology: like the psychology of makeup with novel appearance and limited amount of collection, so these limited models are sold hot every year. Then let's study the modeling design of these products. Let's talk about the design of blush. The traditional blush design is basically a…
Yunhui Packaging 
