Yunhui Packaging 
In terms of their external shapes and packaging adaptability, most of the cosmetics are mostly presented as liquid, lotion or paste, and do not have a distinctive appearance. To show its product characteristics and brand characteristics, it must be achieved through exquisite and unique packaging design, and finally realize the promotion of sales. The current main use of cosmetics packaging container materials is plastic and glass. With the development and fierce competition of emerging markets, the increasing taste of people’s life, the trend of the future cosmetics market will lead the cosmetics packaging market.
1. Existing packaging materials
(1) Glass as cosmetics packaging materials
Glass is a traditional packaging material. It is mainly divided into cosmetics: skin care products (cream, lotion), perfume, essential oil, nail polish, and small capacity. The capacity is rarely used on cosmetics. Its characteristics are: good chemical stability, non -toxic and tasteless, hygiene and cleaning, have no adverse effects on packaging, good obstruction. For example, whitening and nutritional cosmetics contain a lot of nutrients like food, but they are easily oxidized. This puts forward high requirements for the sealing of the packaging objects. The glass bottle is strong, which can provide good quality shelf conditions. It is easy to seal, and it can be tightened again after opening.
Good transparency, and the interior is clearly visible, it is reflecting the glass bottle’s thorough, pure, noble and elegant charm. The rigidity of the glass, large pressure resistance, internal pressure resistance, good molding processability, can be processed into a variety of shapes, add iron to the raw materials, cobalt and chromium coloring agents can be made into emerald green, dark green, light blue, amber, amber, amber Various colors of glass. Many perfume manufacturers favor their products with this container. For example, the Women’s Perfume of BVLGARI in Italy, its packaging design adheres to the exquisite and excellent tradition, and highlights its simple lines with streamlined monk glass bottles. Soft green green conveys the fresh and elegant and friendly traits. In addition, the high -resistance of the gas also makes the glass bottle the preferred package material for volatile and easy -to -disprove fragrance products.
In addition, the temperature of the glass bottle is good, can be sterilized at high temperature, can also be stored at low temperature, rich in raw materials, good thermal resistance and not easy to deform. However, at the same time, glass bottle has poor impact resistance, large weight, fragile, high irrigation cost, high transportation costs, complicated molding processing, serious environmental pollution, and poor printing performance. These are not enough to restrict the application of glass bottles.
(2) Plastic as a cosmetics packaging material
There are many types of plastic bottles and different functions. The proportion is small, convenient for storage and transportation, easy to carry and use, solid, good obstruction, good sealability, high transparency, and easy production, etc. It has always been the advantage of plastic containers. Plastic materials have good processing performance, easy to color, strong plasticity, good chemical stability, weak toxicity, hygiene and safety. It can be made into a bottle -type and specified cover, film, bags, and composite packaging materials, which are low in price and suitable for large -scale production.
Drug identification, instructions, labels, and barcodes can be directly injected or printed on plastic materials without falling off. In order to increase the decorative effect of the plastic bottle, in addition to the bottle printing, the color materials can be added during production for coloring to make a bottle of various colors. Surface decoration to meet the needs of different grades. For example, when packaging with a variety of lotion with plastic bottles, the bottle, color, transparency and various decorations used in the bottle are changed a lot. Can highlight the characteristics of the product and promote sales.
The disadvantages of plastic packaging containers are: easy to bring static electricity, easy to pollute the surface, discarded objects can cause environmental pollution, difficulty in recycling treatment, etc. If general cosmetics can be packed with glass containers with plastic materials or composite materials, plastic containers and composite containers are often used for packaging. However, high -end cosmetics or volatile, and easy -to -scent cosmetics such as perfumes are generally packed in glass bottle.
2. Popular cosmetics packaging
The packaging of cosmetics requires both protectiveness, functionality and decoration. The trinity is the development direction of future cosmetics packaging.With the gradual application of packaging technology and digitalization, the following novel packaging will effectively protect the quality of cosmetics and meet the product’s luxurious and novel appearance needs.
(1) Application of nanotechnology
1. Nano -material plastic bottle
Add a certain percentage of nanomaterials to the raw materials of the production of plastic containers, which can improve the chemical performance of plastic containers, especially the corrosion resistance of obstruction, chemical resistance, and ultraviolet resistance.It has strengthened, and at the same time, it can reduce a certain cost, and the products are competitive.Such as polyamide 6nm plastic, it is a high -end packaging membrane material, polyester PET and PBT nanoplastics, with flame retardant performance, high resistance, replacing expensive polyphol -borne glycol (PBT) resin,When it meets the requirements of food packaging, it can be used directly to blow the packaging bottle of cosmetics.
2. Glass material with nanometer particles
Add nanometer particles to the glass and get tough glass materials, overcoming the shortcomings of glass fragile and difficulty in moving.For example, Japan added alumina nanoparticles to ordinary glass, which significantly changed the brittleness of the glass.In addition, a colorless and transparent glass developed by a foreign-developed (UVA refers to UTral-Violetabsorption, that is, the meaning of absorbing ultraviolet rays) solves the problem that ordinary glass cannot prevent ultraviolet rays. The principle is mainly through the glassAdd metal oxides that can absorb ultraviolet rays, add certain metals or its oxides at the same time, and use the glass to fade with color complementation.The rise of these special glass containers increased the proportion of glass containers in cosmetics packaging.
(2) Transparent packaging becomes fashionable
At present, the use of crystal -like transparent packaging materials without glass has become a popular trend, and the clear and transparent packaging looks more fashionable.Globally, R & D personnel are working hard to develop clear and transparent cosmetics packaging.With the continuous promotion of new technologies and new products, plastic containers have obtained the transparent characteristics of only glass, making plastic products unique in the cosmetics packaging market.In recent years, the hotspots of plastic packaging at home and abroad are transparent polypropylene (CPP) plastic bottle, transparent poly PET plastic bottle, and glass polymer plastic bottle. It has a good gloss and transparency.The transparent texture can be almost arbitrary. The processing process is less than glass products, and the price is not high. It can save costs greatly. Its strength and not easy to break. It is a safe packaging material.Using this material can produce products with variable wall thickness like glass products, and can also maintain the clear and transparent characteristics, so that people often mistakenly believe that it is glass packaging.Glass polymers are the only bottle for the only transparency, variable wall thickness and chemical resistance requirements.
(3) Capsule packaging is convenient for users
The appearance of cosmetics capsules is novel in appearance, which is very attractive and novel in consumers. It is safe and convenient to use. It is suitable for home use, and it is also suitable for going out to travel and work in the wild. In addition, different capsules can also express different themes, which can become unique gifts for relatives and friends. Cosmetic capsule packaging is exquisite, and the content is designed to be one -time. Consumers can use a capsule at a time to avoid the possible secondary pollution and ensure that the products used by consumers are clean. Because there is no secondary pollution in cosmetics capsules, the product does not add or add preservatives, which greatly improves the safety of the product. Due to the high price of this capsule packaging, although it will not become the mainstream of the market, it is a sign of future fashion and luxurious lifestyles, so there will be stable consumer groups.
(4) Vacuum packaging has risen quietly
Vacuum packaging can protect skin care products containing fat, loose oil, and vitamin. It has the advantages of strong protectiveness and high elastic recovery. Another development direction of vacuum packaging is highlighting functionality. This is very important for less complicated containers. For example, : Vacuum -sprayed aluminum paper, the appearance is metallic, bright, beautiful, with sub -light and light, etc., with excellent flexibility, stable and reliable printing performance and degradable and recyclable environmental protection. In addition The low, high -volume aluminum cardboard can increase the value of the product on cosmetics. Another important development direction of vacuum packaging is to highlight functionality, which is even more important for uninvited containers. Now the common vacuum packaging is equipped with product allocation pumps and compressed caps. The distribution pump system is very popular with consumers because of its convenience, and quickly won the market’s favor.
(5) Soft tube packaging economy is economical and convenient
The most popular skin care milk packaging is hose and glass bottle. The hose emerges because it can be applied to various types of containers. Multi -layer plastic composite technology adopted has become the main technology of production composite plastic products. Today it can make a variety of different types of plastics reunion together. Once it is shaped, you can choose any imaginative color and design various containers. The plastic container produced by multi -layer plastic technology combines the advantages of each component material on the one hand to meet the requirements of high -end cosmetics and washing products for blocking performance. On the other hand, by combining different types of substances Visual effects and unique feel improved the twists and turns of the hose. The hose packaging is economically convenient and easy to carry, suitable for accommodating lotion and glue. This kind of packaging is successful in the application of famous brands in one fell swoop.
(6) Development and design of green packaging materials
Although cosmetics is a beautiful product, as an important part of the chemical industry, its pollution of the environment has gradually attracted the attention of the company. Many cosmetics manufacturers have begun to use the environment and the human body in various stages of manufacturing, use and processing. Clean production technology has transformed pollution prevention from end governance to the production process.
In the new products of major brands, we can find a large number of sustainable packaging applications. At present, more than 80 % of the products of Herborist are recyclable packaging, and all the cartons are made of recycled paper. Fancl’s carton and instructions use environmentally friendly recycled paper. The container is also a natural resin material that can be fully decomposed. Shiseido, DHC, Estee Lauder and other brands have adopted lightweight and off -price replacement outfits to support environmental protection.
3. End language
In terms of the current situation, because plastic is light and low price, it is easy to form scale production. Thermal transfer, inkjet, printing and other methods are directly printed on the surface of the container. Therefore, plastic products have occupied more than 80 % of the packaging market of cosmetics, becoming the most important packaging container for cosmetics.
From the development trend of cosmetics packaging materials and the advantages and disadvantages of both glass bottles and plastic bottles, we can compare the conclusion that although plastic containers are easy to bring static electricity, surface -to -surface pollution, discarding can cause environmental pollution, difficulty in recycling treatment, etc. question. However, with the development of technology and the continuous innovation of technology, these disadvantages have gradually been overcome, and the transparency and gloss of plastic products can be comparable to glass products. In addition, in recent years, the development and utilization of new materials, plastic products have achieved the transparent characteristics of only glass, which meets the increasing demand for cosmetics packaging. Compared with, it also contributed to a major change in plastic replacement glass bottle.
On the whole, in terms of packaging and application of materials, foreign cosmetics companies are currently more proficient than domestic companies, and they are more extensive and creative in terms of materials. However, we believe that with the maturity of the market, the growth of domestic cosmetics companies, and the gradual enrichment of related materials and information resources, new plastic products will lead the trend of the future cosmetics packaging market.